We’ve worked as Strata’s brand, creative, and strategy arm since 2020, shaping their voice and visual world across campaigns, e-commerce, and identity. The challenge has always been balance: how do you create imagery that feels couture enough to match their price point, while still performing in the ad space? We learned to walk that line — building campaigns that carry the weight of fashion editorials but move with the rhythm of performance. Every frame feels high-end, without losing its ability to convert.